Thursday, April 21, 2011

McDonald's New Market

McDonald's, that fast food chain store just down the street, or in my case a short walk from my flat - perhaps like me many of you have worked in one of these stores at some point of your life. I was surfing the net last night and I stumbled upon a Reuters article about McDonald's new market of McWeddings.
McDonald's Wedding - Hong Kong
In Hong Kong, a city filled with hustle and bustle a family would often celebrate their child's birthday at the restaurant. There was cake, Happy Meals, gifts - all the McDonald's related products you could think of. At the beginning of this year, the franchise rolled out McWeddings in Hong Kong. The first formal wedding took place on Valentine's day where a lovely couple had a cake stacked of apple pies and I would happily assume loads of other McDonald's junk food. Not to mention, you can get gown rentals, balloon corsages and who could miss the oversized golden arches.
Taken by tartlime in TST, 2007

The large TNC glocalized to the hip young population of Hong Kong and allows them to have wedding receptions costing $1282 CDN. Simply showing how TNCs dominate the world and how they have become integrated into our lives. In retrospect, it goes to show how our generation has become the generation to completely lose tradition and maybe values. The speed warp of technology allowing the connection of hundreds of thousands people from Canada to Australia, is simply changing how many perceive their cultures. Perhaps we should live like the Amish.

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